# The Most Valuable Luxury Brands In 2025

> Chanel surpasses Louis Vuitton as the most valuable French brand. Hermès enters the Top 100. Luxury automakers face challenges.

- Canonical: https://worthbury.com/magazine/most-valuable-luxury-brands-2025/
- Published: 2025-02-04 · Updated: 2025-02-24
- Section: Ranking
- Publisher: Worthbury (https://worthbury.com/)
- Cite as: Worthbury, "The Most Valuable Luxury Brands In 2025", https://worthbury.com/magazine/most-valuable-luxury-brands-2025/

## Key takeaways

- Chanel overtakes Louis Vuitton as France's most valuable brand for the first time in years, valued at $38 billion against Vuitton's $33 billion.
- Hermès breaks into Brand Finance's global Top 100, while Dior ranks among the world's strongest brands by reputation.
- Luxury carmakers slide in the rankings as Tesla and Mercedes-Benz feel the strain of market volatility and shifting demand.

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Each year, Brand Finance’s Global 500 ranking assesses the world’s most valuable brands.

For 2025, Apple once again leads the pack, valued at $574.5 billion (+11% from 2024), followed by Microsoft ($461 billion), Google ($412 billion), and Amazon ($356 billion).

**Chanel surpasses Louis Vuitton as the most valuable French brand**

In the luxury sector, a major shift is unfolding—Chanel has overtaken Louis Vuitton to become the world’s most valuable French brand for the first time in years. With an estimated valuation of $38 billion, Chanel now ranks 46th overall, marking a significant leap (+27) from 2024.

For three consecutive years, Louis Vuitton held the title of France’s most valuable brand, but in 2025, it slips to 55th place (-6), with a valuation of $33 billion. The decline is largely attributed to weaker sales in leather goods, which account for 75% of Vuitton’s revenue.

Meanwhile, Chanel’s surge is fueled by key brand initiatives, including:

-  The 100th anniversary of Chanel N°5, a landmark moment for the house.

- The opening of a flagship jewelry boutique on Fifth Avenue in New York, reinforcing its status in the high-jewelry segment.

- The appointment of new creative director Matthieu Blazy (formerly at Bottega Veneta), bringing fresh creative energy to the brand.

**Hermès and Dior maintain strong positions**

Hermès continues to strengthen its position, securing a Top 100 placement at 98th (+4) with an estimated $20 billion valuation. Meanwhile, Dior stands out as the 7th strongest brand in the world, a testament to its unwavering global influence.

**Luxury automakers face challenges**

While French luxury houses thrive, the automotive sector faces turbulence due to market volatility, supply chain disruptions, and shifting geopolitical policies.

Tesla falls to 36th place (-18), reflecting broader industry challenges. Mercedes-Benz drops to 23rd place (-4), holding strong but feeling the impact of changing consumer demand.

## A streamlined view of the most valuable luxury brands in 2025

This curated ranking presents a refined snapshot of luxury’s power players, organized by sector.

### Luxury fashion

1. Chanel (France)
2. Louis Vuitton (France)
3. Hermès (France)
4. Dior (France)
5. Gucci (Italy)
6. Prada (Italy)
7. Armani (Italy)

### Luxury automotive

1. Mercedes-Benz (Germany)
2. Tesla (USA)
3. BMW (Germany)
4. Porsche (Germany)
5. Audi (Germany)
6. Ferrari (Italy)
7. Lexus (Japan)

### Hard luxury (watches & jewelry)

1. Rolex (Switzerland)
2. Cartier (France)
3. Tiffany & Co. (USA)

### Luxury hotels

1. Hilton Hotels & Resorts (USA)
2. Hyatt (USA)

### Luxury cosmetics & personal care

1. L'Oréal (France)
2. Guerlain (France)
3. Lancôme (France)
4. Estée Lauder (USA)

### Luxury spirits

1. Moutai (China)
2. Hennessy (France)

### Luxury selective retail

1. Sephora (France)

## The full list of most valuable luxury brands in 2025 (all sectors)

(Ranked from highest to lowest in Brand Finance's Global 500 list)

1. Moutai – #20 (Luxury spirits, China)
2. Mercedes-Benz – #23 (Automotive, Germany)
3. Tesla – #36 (Automotive, USA)
4. BMW – #37 (Automotive, Germany)
5. Porsche – #40 (Automotive, Germany)
6. Chanel – #46 (Luxury fashion, France)
7. Louis Vuitton – #55 (Luxury fashion, France)
8. Hermès – #98 (Luxury fashion, France)
9. Rolex – #108 (Watches & jewelry, Switzerland)
10. Cartier – #139 (Watches & jewelry, France)
11. L'Oréal – #142 (Cosmetics & personal care, France)
12. Hilton Hotels & Resorts – #148 (Luxury hospitality, USA)
13. Audi – #127 (Automotive, Germany)
14. Ferrari – #158 (Automotive, Italy)
15. Dior – #121 (Luxury fashion, France)
16. Sephora – #244 (Luxury selective retail, France)
17. Lexus – #230 (Automotive, Japan)
18. Guerlain – #305 (Cosmetics & personal care, France)
19. Tiffany & Co. – #311 (Watches & jewelry, USA)
20. Hyatt – #294 (Luxury hospitality, USA)
21. Gucci – #204 (Luxury fashion, Italy)
22. Prada – #389 (Luxury fashion, Italy)
23. Lancôme – #393 (Cosmetics & personal care, France)
24. Armani – #437 (Luxury fashion, Italy)
25. Hennessy – #456 (Luxury spirits, France)
26. Estée Lauder – #466 (Cosmetics & personal care, USA)

### Key takeaways:

- Moutai (#20) is the most valuable luxury brand in 2025, ranking highest among all luxury brands globally.
- Chanel (#46) has surpassed Louis Vuitton (#55) to become the top luxury fashion brand.
- Hermès (#98) has entered the Top 100, reinforcing its market dominance.
- Dior (#121) stands out as one of the strongest brands globally, even though its valuation ranks lower.
- Luxury automotive brands like Mercedes-Benz (#23), Tesla (#36), and BMW (#37) maintain high rankings despite market challenges.

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