Ashok Som

Professor Som is one of the pioneering thought leaders in designing organizations and an expert in global strategy. He is author of the multiple books such as He is author of more than 110 cases, articles and books, such as The Road to Luxury: The New Frontiers in Luxury Brand Management (Wiley, 2021, translated in Mandarin in 2023), International Management: Managing the Global Corporation (McGraw Hill, 2009) and Organization Re-design and Innovative HRM (Oxford University Press, 2008). He has authored more than 110 case studies & articles for which he has been recognized by the EMFD Case Writing Competition and the Case Centre. He has been an Adjunct Faculty at IIM Ahmedabad (India), Mannheim Business School (Germany) and Visiting Unilever Professor at IIM Calcutta (India), Auckland University of Technology (New Zealand); Graduate School of Business, Keio University (Tokyo) and Tamkang University (Taiwan). His current research is on creative industries focusing on luxury, movie and art industry. He is a regular speaker in international conferences and consults with European and Indian multi-nationals. He holds a PhD in Business Administration from the Indian Institute of Management in Ahmedabad.