A digital commerce leader crafting winning strategies within the luxury industry.
About
Carla Paulino at a glance
Introducing Carla, a dynamic leader with over 13Y expertise in Digital Luxury Fashion, shaping and scaling successful business units from global pure players like Farfetch and recently within GCC for Ounass.
At Ounass, where she has been for the last 7Y, Carla led the strategic development of the e-concessions, building it from the ground up into a profitable, scalable business unit. With a strong focus on digital transformation, operational excellence, and high-impact partnerships, she has successfully aligned business strategy with market dynamics and enterprise growth.
Her ability to optimize efficiencies while adapting strategies to business maturity has been instrumental in driving profitability and long-term competitive advantage.
At Ounass, where she has been for the last 7Y, Carla led the strategic development of the e-concessions, building it from the ground up into a profitable, scalable business unit. With a strong focus on digital transformation, operational excellence, and high-impact partnerships, she has successfully aligned business strategy with market dynamics and enterprise growth.
Her ability to optimize efficiencies while adapting strategies to business maturity has been instrumental in driving profitability and long-term competitive advantage.
13+ Y
Scaling global luxury businesses
0 - 25%
High-performing e-concession
200+
Brands Partnerships
Experience
Present
OUNASS
Director Marketplace
Instituto MARANGONI dubai
Tutor
Past
farfetch
Head Partner Service
Certifications and credentials
2024
INSEAD
Digital Transformation
2024
INSEAD
Business Strategy & Financial Performance
Interests
Did you know?
Carla is a published author, contributing to Peak Performance – Mindset Tool for Managers alongside 31 business experts.
Carla is passionate about mentoring and coaching, helping the next generation navigate today’s hyper-dynamic world through mentorship, coaching, and tutoring.
Carla is a cold-water immersion enthusiast, exploring its benefits beyond physical recovery—using it as a powerful tool to reset and energize.