I am a Professor of Luxury Management and have over 30 years of experience in marketing with a focus on luxury and hospitality sectors.
About
Eleonora Cattaneo at a glance
I am a Professor of Luxury Management and Director of two leading higher education programmes at Glion Institute of Higher Education, a prestigious hospitality school in Switzerland. I have over 30 years of experience in branding, marketing, and communication, with a focus on luxury and hospitality sectors. I also offer my services as a Brand Consultant to various global brands, helping them to launch, revive, or reposition their products and services. I am on the advisory board of a leading luxury consulting company.
As a professor, I co-developed the Executive Master's in Hospitality Management with ESSEC, a top Paris business school, and launched a new executive version of the MSc Luxury Management and Guest Experience in 2022. I author publications on luxury brand management, especially on sustainability issues. I am fluent in four languages and have an extensive network of contacts in global luxury brands.
As a professor, I co-developed the Executive Master's in Hospitality Management with ESSEC, a top Paris business school, and launched a new executive version of the MSc Luxury Management and Guest Experience in 2022. I author publications on luxury brand management, especially on sustainability issues. I am fluent in four languages and have an extensive network of contacts in global luxury brands.
Experience
Present
Glion Institute of Higher Education
Professor
Glion Institute of Higher Education
Glion Institute of Higher Education
Past
SDA BoccoNI
Professor
Education
2010
Università di Pavia
PhD