About
A true master in designing bespoke scents for luxury hospitality and high-end brands, Johanna elevates brand storytelling through fragrance, ensuring that each creation embodies the essence, values, and vision of her clients. Her prestigious collaborations include Mandarin Oriental, Raffles, Chedi Hegra, Ritz Carlton, as well as luxury icons such as Ferrari, Maserati, Hennessy, and Rolls-Royce.
With a profound understanding of luxury product design and the consumer journey, she meticulously selects high-quality and sustainable materials, ensuring that every scented objects, and its presentation tell a unique and captivating story—one that resonates deeply with the soul of each brand.
Experience
Education
Certifications and credentials
Did you know?
Johanna Monange – The New Couturier of the Hospitality & Luxury World
French founder of Maison 21G, Johanna Monange is redefining luxury scent creation with over 20 years of expertise in bespoke perfumery. A visionary creative director and Nose, she has left an indelible mark on the fragrance world by crafting iconic perfumes for prestigious brands such as Armani (Acqua di Gioia), Lancôme (La Vie est Belle), YSL (L’Homme), Paco Rabanne (One Million), and many more.
As the new Couturier of the Hospitality and Luxury World, Johanna transforms spaces and consumer journeys through olfactory signatures and scented objects, creating immersive, unforgettable sensory experiences that seamlessly weave brand identity into every fragrance signature.
A master in bespoke scent design, she elevates brand storytelling by translating the essence, values, and vision of her clients into unique fragrance creations. Her prestigious collaborations include world-renowned luxury hospitality leaders such as Mandarin Oriental, Raffles, Chedi Hegra, and Ritz Carlton, as well as iconic luxury brands like Ferrari, Maserati, Franck Muller, Hennessy, and Rolls-Royce.
With a profound understanding of luxury product design and the consumer experience, she meticulously selects high-quality, sustainable materials, ensuring that every fragrance, its packaging, and presentation tell a captivating story—one that resonates deeply with the soul of each brand.
Through Maison 21G, Johanna continues to revolutionize the world of perfumery, blending heritage and innovation to create personalized, sustainable, and haute couture scent experiences for the world’s most distinguished brands.