Kristina Karassoulis

I lead TikTok’s UK team in luxury and automotive brand partnerships, managing a dedicated group of Client Partners that work with global brands on their media strategy and marketing initiatives. For the past five years, my focus has been on luxury brands, and I now have an expanded remit with our automotive initiatives. I first moved to London as the interim Head of UK Luxury Advertising at the Financial Times. My career began in Australia, where I represented brands like MTV and NBCUniversal before leading commercial brand strategy for Vogue, Vogue Living and GQ Australia at Newcorp Prestige. This background has given me a solid foundation in media strategy, marketing solutions, product, partnership development and team leadership.