Polishing Ferrari’s global brilliance.
About
Maria Carla Liuni at a glance
Former jewelry executive Maria Carla Liuni has been Ferrari’s Chief Brand Officer since 2022.
She has revitalized some of the world’s most iconic names, including Danish jeweler Pandora, LVMH-owned Bulgari, and consumer goods giant Procter & Gamble (where she managed high-end perfume and makeup labels including Dolce & Gabbana, Gucci, and Hugo Boss).
At Ferrari, Liuni is not just preserving the allure of the Prancing Horse—she is steering Ferrari’s expansion into lifestyle ventures and crafting the next chapter of the brand’s legendary story.
She graduated in Economics at Rome’s Luiss Business School and holds a master’s degree in marketing from the IPSOA Management School of Milan.
She has revitalized some of the world’s most iconic names, including Danish jeweler Pandora, LVMH-owned Bulgari, and consumer goods giant Procter & Gamble (where she managed high-end perfume and makeup labels including Dolce & Gabbana, Gucci, and Hugo Boss).
At Ferrari, Liuni is not just preserving the allure of the Prancing Horse—she is steering Ferrari’s expansion into lifestyle ventures and crafting the next chapter of the brand’s legendary story.
She graduated in Economics at Rome’s Luiss Business School and holds a master’s degree in marketing from the IPSOA Management School of Milan.
2022
Joined Ferrari
20+
Years in luxury branding
100+
Markets transformed at Pandora
Experience
Present
Ferrari
Chief Brand Officer
Past
Pandora
CMO
Procter & Gamble
VP Prestige
Bulgari
VP Global Marketing
Education
1991-1992
IPSOA Milano
Master, Marketing
1986-1990
Luiss Business School
Economics
Did you know?
Two years was all it took for Maria Carla Liuni to elevate Pandora’s desirability and transform its brand image.
Maria Carla Liuni spent nearly 20 years at Procter & Gamble, leading the Prestige division and overseeing luxury brands like Dolce & Gabbana, Gucci, and Hugo Boss across perfume, makeup, and skincare.