Shaping iconic brands, from high fashion to high-end hospitality.
About
Michael Grieve at a glance
Michael Grieve has been the Chief Brand Officer at Jumeirah Group, a member of Dubai Holding, since April 2024.
The New Zealand-born executive brings 15+ years of experience shaping global icons like BMW, MINI, Adidas, Nike’s Jordan Brand, and Gucci.
As Gucci’s Vice President of Brand & Client (EMEA), he led marketing, events, and client engagement across Europe, the Middle East, and Africa.
Now, he is spearheading Jumeirah’s Mission 2030, an ambitious strategy to double the brand’s portfolio while solidifying its position among the world’s top luxury hospitality brands.
A graduate of the University of Auckland, Grieve also serves as a Strategic Advisor at New Zealand Trade and Enterprise, helping New Zealand businesses expand globally.
The New Zealand-born executive brings 15+ years of experience shaping global icons like BMW, MINI, Adidas, Nike’s Jordan Brand, and Gucci.
As Gucci’s Vice President of Brand & Client (EMEA), he led marketing, events, and client engagement across Europe, the Middle East, and Africa.
Now, he is spearheading Jumeirah’s Mission 2030, an ambitious strategy to double the brand’s portfolio while solidifying its position among the world’s top luxury hospitality brands.
A graduate of the University of Auckland, Grieve also serves as a Strategic Advisor at New Zealand Trade and Enterprise, helping New Zealand businesses expand globally.
15+
Years of brand leadership
2024
Joined Jumeirah
2030
Jumeirah’s 2x growth target
Experience
Present
Jumeirah
Chief Brand Officer
Past
Gucci
VP Brand & Client EMEA
Adidas
Global Retail Marketing Manager
Nike
Jordan Brand Director
Education
2004 - 2007
Auckland University of Technology
Bachelor, Communications, Media, Advertising
1998 - 2002
Auckland Grammar School