Driving Jumeirah’s boldest growth strategy yet.
About
Alexander Lee at a glance
As Chief Growth Officer of Jumeirah, Alexander Lee is the driving force behind the group’s bold expansion strategy. At the helm of both commercial and development teams, he leads 400+ colleagues across 15+ locations, executing an ambitious plan to double Jumeirah’s portfolio while amplifying revenue, market share, and brand dominance.
For over 15 years, Lee has been at the forefront of Jumeirah’s evolution, shaping its global identity among the world’s top luxury hospitality brands. He has launched 17+ properties, pioneered Jumeirah One, the group’s loyalty program, and introduced Zabeel House, a lifestyle-driven extension of the brand.
With 20+ years in luxury hospitality, including leadership roles at Marriott and Hyatt, Lee’s expertise in strategic growth, brand innovation, and commercial leadership is propelling Jumeirah into its next era—one defined by global expansion, innovation, and uncompromising luxury.
For over 15 years, Lee has been at the forefront of Jumeirah’s evolution, shaping its global identity among the world’s top luxury hospitality brands. He has launched 17+ properties, pioneered Jumeirah One, the group’s loyalty program, and introduced Zabeel House, a lifestyle-driven extension of the brand.
With 20+ years in luxury hospitality, including leadership roles at Marriott and Hyatt, Lee’s expertise in strategic growth, brand innovation, and commercial leadership is propelling Jumeirah into its next era—one defined by global expansion, innovation, and uncompromising luxury.
22+
Years in luxury hospitality
15
Years driving Jumeirah’s evolution
17+
Jumeirah properties launched
Experience
Present
Jumeirah
Chief Growth Officer
Past
Marriott International
Director of Market Strategy
Hyatt
Strategic Market Manager
Education
1998 - 2001
Birmingham City University
Bachelor, Hospitality Business Management
Cornell University
Executive Leadership Certificate