Olivier Grometto

It's in the cinema industry that I learnt the skills I value most today – the ability to learn from and to collaborate with creative talents, the subtle relationship between business and creation, the absolute importance of planning and listening.

While moving to a new continent and to a new industry, I stayed at the crossroad of business, beauty and creativity when I moved to Interior Design, and later, when I launched the Asian branch of a French & Middle-East based creative agency focused on the point of sales.

After graduating from an Executive MBA in INSEAD, I embarked on a new exciting adventure and launched a single integrated agency: Qingwa, with offices in Hong Kong, Singapore and Paris.

In 2020, Qingwa merged with Filtr to form FILTR.QINGWA - a new Global Agency Group. Two years after the merger, we announced our new brand – WEPURPLE – and its vision for the consumer experiences of the future.

WEPURPLE (wepurple.com) unifies the fragmented consumer landscape through integrated services spanning Retail & Interior Design, Graphic & Packaging Design, Digital Design & Development, and PR & Communications. We continue to work with some of the biggest names in luxury, FMCG, retail, travel and F&B, executing campaigns and experiences across global channels, both physical and online.

Outside the office, I am active in the French Chamber of Commerce in Singapore, and participate to programs supporting entrepreneurs and start-ups, such as the Business Accelerator Lab and the Mentoring Program. I am also a member of APM.

Feel free to connect with me for business, networking, or for a mutually beneficial conversation!