At WEPURPLE, we want to purple the World by applying the qualities of wisdom, imagination and creativity in making brand storytelling and consumer experiences memorable, holistic and enriching. Discover more at wepurple.com
It's in the cinema industry that I learnt the skills I value most today – the ability to learn from and to collaborate with creative talents, the subtle relationship between business and creation, the absolute importance of planning and listening.
While moving to a new continent and to a new industry, I stayed at the crossroad of business, beauty and creativity when I moved to Interior Design, and later, when I launched the Asian branch of a French & Middle-East based creative agency focused on the point of sales.
After graduating from an Executive MBA in INSEAD, I embarked on a new exciting adventure and launched a single integrated agency: Qingwa, with offices in Hong Kong, Singapore and Paris.
In 2020, Qingwa merged with Filtr to form FILTR.QINGWA - a new Global Agency Group. Two years after the merger, we announced our new brand – WEPURPLE – and its vision for the consumer experiences of the future.
WEPURPLE (wepurple.com) unifies the fragmented consumer landscape through integrated services spanning Retail & Interior Design, Graphic & Packaging Design, Digital Design & Development, and PR & Communications. We continue to work with some of the biggest names in luxury, FMCG, retail, travel and F&B, executing campaigns and experiences across global channels, both physical and online.
Outside the office, I am active in the French Chamber of Commerce in Singapore, and participate to programs supporting entrepreneurs and start-ups, such as the Business Accelerator Lab and the Mentoring Program. I am also a member of APM.
Feel free to connect with me for business, networking, or for a mutually beneficial conversation!
Managing PartnerCurrent
INSEAD
My journey started in the magic of the cinema industry, where I learned that every great story — on screen or in business — needs the perfect mix of vision, emotion, and a touch of excitement.
I love traveling far and sipping slow — because every adventure pairs well with a great whisky.
Savoie is where my journey began, on the ski slopes and in life. Today, I bring that same resilient spirit to my business.
WEPURPLE unifies the fragmented consumer landscape through integrated services spanning Retail & Interior Design, Graphic & Packaging Design, Digital Design & Development, and PR & Communications. We continue to work with some of the biggest names in luxury, FMCG, retail, travel and F&B, executing campaigns and experiences across global channels, both physical and online.
Enquire about servicesListed alongside the people who lead luxury
This is what people find when they look you up.
A profile like this is written, verified and kept for good, on the publication about the people behind luxury. Apply, and we'll make yours.
One payment, yours permanently. No renewals. Every application is reviewed, and if it isn't the right fit, you're fully refunded.