Aman launches ATMA with Novak Djokovic and a 1,049ft Miami tower

Aman is launching ATMA, a new global brand centred on sport, wellness and longevity, and it is doing so with tennis champion Novak Djokovic. The first ATMA project is a 1,049ft tower on Miami's waterfront, announced this week and scheduled for completion in 2031.

Djokovic becomes the brand's Global Partner and will oversee its longevity, nutrition, racquet and wellness programming. The idea is to draw on what he has learned across a professional tennis career and bring an elite athlete's training and recovery regime into everyday life.

The tower will rise in Brickell, Miami's financial district, on a waterfront site on Brickell Bay Drive. It will stand alongside the five-mile Baywalk, with far-reaching views across Biscayne Bay. OKO Group and Oak Row Equities are the developers behind the project.

SHoP Architects designed the sculptural tower, whose curved balconies and full-height windows rise above a landscaped podium. Studio Paolo Ferrari is responsible for the interiors, which bring together organic shapes, precise detailing and furniture made to fit the human body.

Lighting and ambience will also be tuned to the body clocks of residents and guests.

Aman has spent the past 38 years building a reputation around considered design and exceptional service.

What the wellness centre includes

The spa and wellness centre will cover 120,000 sq ft, which the project's backers describe as among Miami's largest. Inside are a high-performance fitness centre, studios for solo and group training, labs for mobility and conditioning, a medical wellness centre and spaces set aside for recovery.

ATMA Miami also has a more sociable side. Guests can eat at nutrition-led restaurants, visit live music bars, and use dedicated entertainment and events spaces. Indoor tennis and padel courts and a private marina complete the amenities of the Brickell project.

Residences run from one to five bedrooms, with six-bedroom penthouses at the top of the tower. Owners get a private pool, fitness and yoga studios, thermal spa facilities, a residents' lounge and a co-working space for use alongside their homes.

Owners also receive priority nomination to the invitation-only ATMA Club. No prices for the residences, and no room count for any hotel component, were given in the announcement.

What it means for Aman

ATMA brings elite sporting expertise into Aman's established world of design-led hospitality. It is the group's move from offering wellness as one part of a stay to building a separate brand whose whole premise is health and performance.

In our guide to the world's most luxurious hotel brands, we place Aman among the independent ultra-luxury houses, alongside Cheval Blanc, Soneva and Oberoi. We also describe its stays as understated and wellness-led, in the company of COMO and Six Senses.

For a group associated with remote sanctuaries, the first ATMA is also urban. It places the brand inside a financial district, on a bay front in Miami, rather than in a secluded coastal or mountain setting.

The first Miami outpost is scheduled for completion in 2031, which leaves five years of construction ahead. Further details on the brand and the project are published at atma.com.

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Images: Aman; (Image credit: Courtesy of Aman)