Montana buys fellow Danish furniture maker Takt

Danish furniture maker Montana has acquired Takt, the Copenhagen design brand known for solid wood pieces and an unusually rigorous approach to sustainability. The deal folds Takt's existing catalogue and its future launches into Montana's organisation, where they will now carry the collection name Takt by Montana.

Takt was founded in 2019 by Henrik Taudorf Lorensen, a trained physicist who held earlier roles at Lego and Bang & Olufsen. Under the agreement, Lorensen joins Montana Furniture's board, bringing his sustainability perspective to the larger company, while Takt's employees will be integrated into Montana's organisation "as far as possible", the company said.

Montana chief executive Joakim Lassen framed the acquisition as a pairing of opposites. He said he hopes Takt's products act as an understated counterpart to Montana's existing selection of colourful modular furniture, which includes the Montana System storage range, and that Takt brings valuable sustainability learnings to the table.

"Takt brings experience with materials and the environment, and we are looking forward to bringing our respective experience together and taking this work even further," Lassen said.

The catalogue Montana is absorbing includes the Cross chair, designed for Takt by the British duo Pearson Lloyd, and the Spoke sofa from Anderssen & Voll. Both products join a range built on FSC-certified wood, with pieces that are low-carbon, flat-pack and engineered for disassembly rather than disposal.

A sustainability record built on measurement

Takt's sustainability credentials are the heart of the deal. The company has set itself the goal of reaching net zero by 2030, and its stated method sets it apart: it pushes down emissions primarily through the design of the products themselves, rather than through operational cuts in factories and offices.

To do that, Takt assesses the carbon footprint of each product across its entire lifecycle using the EU's Product Environmental Footmark single score. The aim is to close in on lower emissions line by line. The brand also claims to be the only design company that consistently earns the EU Ecolabel across its whole product range.

That measurement-led discipline came from the founder's training. "I have a background as a scientist, so it was important to me to start measuring things," Lorensen has said. "The starting point was to get a grasp of the impact of the choices we're making."

Takt's products carry their sustainability plainly: solid wood, certified at the source under FSC standards, assembled flat-pack for lower transport costs and lower emissions, and built so that parts separate cleanly when the piece reaches the end of its useful life.

What the deal buys each side

For Takt, the attraction is scale. Montana has been operating since 1982, and Lorensen said that gaining access to its established, international infrastructure is what he hopes will let Takt's furniture reach a much larger audience than the young brand could build on its own.

"The past few years have been an exciting and instructive journey for TAKT," Lorensen said. "We have built a brand where materials and the environment have been central, and we have collaborated with a number of talented and celebrated designers."

Montana, for its part, gains a design language and an environmental record it does not itself possess. Where Montana's range has been built around colourful modular storage, Takt has spent six years building quieter, solid-wood seating and sofa forms with a carbon accounting system behind each product.

The transaction leaves Takt's identity partly intact through the naming decision: everything it launches or still sells now travels under Takt by Montana. That half-kept brand is the outward sign of an acquisition structured as a fold-in rather than a shutdown.

The pairing of a colour-led modular maker with a low-carbon wood specialist mirrors a wider repositioning playing out across the premium goods industry, as brands that built their names on performance or form reach for credentials their existing customers had not asked of them.

No purchase price or financial terms have been disclosed. Neither company has published figures for how Takt folds into Montana's revenue, what the integration will cost, or how many of Takt's employees will move across under the "as far as possible" wording.

What neither side has stated is a timeline for the full integration, beyond Lorensen's immediate board seat. The net-zero-by-2030 pledge survives the deal on paper, but whether it is extended across Montana's wider, colour-led catalogue is a question the announcement leaves open.

Lorensen's move from founder to board member also ends Takt's status as an independent, founder-led studio. Montana has not said what role, if any, he will play in day-to-day product decisions now that the collection carries his brand as a suffix rather than a name.

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Images: Montana