Florine Eppe Beauloye
Founder, Luxe Digital
An award-winning digital luxury entrepreneur making people and brands shine online.
Florine Eppe Beauloye is an award-winning digital entrepreneur, international speaker, praised author, accomplished luxury marketing leader, and avid world explorer.
She is the Founder and Editor in Chief of Luxe Digital, a leading luxury publication with millions of annual readers - and recognized as one of the 50 Best Luxury Media in the World by the Luxury Lifestyle Awards. Florine is also the founder and CEO of mOOnshot digital, a boutique digital agency for lifestyle and luxury brands.
Florine has appeared on stages across the world, and her insights in Forbes, The Financial Times, Harvard Business School’s academic papers and more.
A former TV Journalist, PR Manager, and Head of Marketing for international B2C and B2B brands, she is a sophisticated storyteller at heart.
Named one of the top 50 Asia’s Woman Leaders by CMO Asia and World Brand Congress, Florine Eppe Beauloye is an award-winning digital entrepreneur, international speaker, praised author, accomplished luxury marketing leader, and avid world explorer.
BurdaLuxury’s Prestige magazine called her “an unstoppable force” and the “epitome of today’s digital entrepreneur” and Florine Eppe Beauloye has the track record to back it up. Her achievements read like a book (she coincidentally wrote an actual book), and her impressive portfolio of high-profile clients (from Gucci to Maserati) is a testament to the positive power of global small businesses.
Florine is the Founder and Editor in Chief of Luxe Digital, a leading luxury publication with millions of annual readers - and recognized as one of the 50 Best Luxury Media in the World by the Luxury Lifestyle Awards. Florine is also the founder and CEO of mOOnshot digital, a boutique digital agency for lifestyle and luxury brands.
From empowering the next generation of global leaders in the United Nations Centre in Bangkok to inspiring luxury retailers at NY NOW in New York, Florine has appeared on stages across the world, and her insights in Forbes, The Financial Times, Harvard Business School’s academic papers and more.
A former TV Journalist, PR Manager, and Head of Marketing for international B2C and B2B brands, she is a sophisticated storyteller at heart.
Founder & Editor in ChiefCurrent
FounderCurrent
FounderCurrent
Sales & Marketing Manager
Head of Marketing & Communications
Journalist
Université libre de Bruxelles (ULB)
Université de Namur
Florine grew Luxe Digital from zero to a community of millions of readers—purely organically (ranking #1 on Google for some of the most highly competitive keywords).
Florine shared the screen with David Wenham (yes, Faramir from The Lord of the Rings trilogy) in the series “Answered by Fire” as an extra while backpacking solo at 22 around Australia.
Florine is the author of the book “Shine: Digital Craftsmanship for Modern Luxury Brands” praised by industry leaders from LinkedIn, Google, Facebook, and The Wall Street Journal.
- —Top 50 Best Luxury Media In The World, Luxury Lifestyle Awards
- —Best Luxury Influencers & Bloggers In The World, Luxury Lifestyle Awards
- —Global WOW Achievers, World Women Leadership Congress
- —World 20 Most Successful Shepreneurs To Watch, Insights Success Magazine
- —Top 50 Asia's Women Leaders, CMO Asia & The World Brand Congress
Shine: Digital Craftsmanship for Modern Luxury Brands
A simple set of prerequisites for adopting the right digital mindset.
Making people and brands shine online since 2014. I have inspired millions of readers and empowered thousands of forward-thinking entrepreneurs, luxury leaders, and discerning brands across the globe to shine online through my bespoke consulting and agency services, global talks, and writings—one book, one lealding luxury publication, and a LOT of insightful articles and reports.
Digital Craftsmanship
I bring a broad perspective, having worked client-side to drive business transformation from within award-winning businesses and as a consultant across Europe and Asia, working across sectors such as Beauty & Wellness, Fashion, F&B, Retail ECommerce, Luxury Travel, and Hospitality.
Storytelling
Drawing on my background as a journalist and marketing and PR specialist, and having built an online luxury magazine from scratch purely on quality content and organic traffic (Luxe Digital is recognized as one the “50 Best Luxury Media In The World” by Lifestyle Luxury Awards), I know a thing or two about crafting stories that touch millions.
Speaking
Often referred to as a leading authority in luxury marketing and digital transformation, I talk about luxury marketing and digital entrepreneurship on the global stage. I’ve spoken to (small and big) audiences. How can I elevate your next event?
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