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Florine Eppe Beauloye
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Florine Eppe Beauloye

Founder   /   Luxe Digital

United Arab Emirates, Dubai

Media and publishing

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An award-winning digital luxury entrepreneur making people and brands shine online.
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About

Florine Eppe Beauloye at a glance
Florine Eppe Beauloye is an award-winning digital entrepreneur, international speaker, praised author, accomplished luxury marketing leader, and avid world explorer.

She is the Founder and Editor in Chief of Luxe Digital, a leading luxury publication with millions of annual readers - and recognized as one of the 50 Best Luxury Media in the World by the Luxury Lifestyle Awards. Florine is also the founder and CEO of mOOnshot digital, a boutique digital agency for lifestyle and luxury brands.

Florine has appeared on stages across the world, and her insights in Forbes, The Financial Times, Harvard Business School’s academic papers and more.

A former TV Journalist, PR Manager, and Head of Marketing for international B2C and B2B brands, she is a sophisticated storyteller at heart.
16 +
Years of international experience
83 M +
Visits on Luxe Digital since 2018
$76 M +
Generated for partners

Experience

Present
Luxe Digital
Founder & Editor in Chief
Worthbury
Founder
mOOnshot digital
Founder
Past
VLCC Group
Sales & Marketing Manager
TV Lux
Journalist
Zumo International
Head of Marketing & Communications

Education

2002 - 2004
Université libre de Bruxelles (ULB)
Master, Marketing (First-Class Honours)
2000 - 2002
Université de Namur
Bachelor, Information & Communication (Honours)

Interests

Business Dance Fashion Nature Philanthropy Photography Running Technology Travel Writing

Did you know?

Florine grew Luxe Digital from zero to a community of millions of readers—purely organically (ranking #1 on Google for some of the most highly competitive keywords).
Florine shared the screen with David Wenham (yes, Faramir from The Lord of the Rings trilogy) in the series “Answered by Fire” as an extra while backpacking solo at 22 around Australia.
Florine is the author of the book “Shine: Digital Craftsmanship for Modern Luxury Brands” praised by industry leaders from LinkedIn, Google, Facebook, and The Wall Street Journal.
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More about Florine Eppe Beauloye

Named one of the top 50 Asia’s Woman Leaders by CMO Asia and World Brand Congress, Florine Eppe Beauloye is an award-winning digital entrepreneur, international speaker, praised author, accomplished luxury marketing leader, and avid world explorer.

BurdaLuxury’s Prestige magazine called her “an unstoppable force” and the “epitome of today’s digital entrepreneur” and Florine Eppe Beauloye has the track record to back it up. Her achievements read like a book (she coincidentally wrote an actual book), and her impressive portfolio of high-profile clients (from Gucci to Maserati) is a testament to the positive power of global small businesses.

Florine is the Founder and Editor in Chief of Luxe Digital, a leading luxury publication with millions of annual readers - and recognized as one of the 50 Best Luxury Media in the World by the Luxury Lifestyle Awards. Florine is also the founder and CEO of mOOnshot digital, a boutique digital agency for lifestyle and luxury brands.

From empowering the next generation of global leaders in the United Nations Centre in Bangkok to inspiring luxury retailers at NY NOW in New York, Florine has appeared on stages across the world, and her insights in Forbes, The Financial Times, Harvard Business School’s academic papers and more.

A former TV Journalist, PR Manager, and Head of Marketing for international B2C and B2B brands, she is a sophisticated storyteller at heart.

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