Matthias Weiskopf

With over 25 years of global leadership experience across luxury brands like Porsche, Jaguar, BMW, Audi, Ferrari, and McLaren, I have a proven track record of driving business success through innovative customer-centric strategies, transformative leadership, and operational excellence across Asia, Europe, and the Middle East.

With experience leading initiatives in over 30 countries and managing teams of 200+, I trained 20,000+ automotive professionals, I understand what it takes to thrive in an international context.

As an Affiliate Faculty member at SMU Academy and Guest Lecturer at leading institutions like EHL Hospitality Business School and ESSEC Business School, I combine academic insight with real-world expertise to create impactful learning.

My approach blends engaging storytelling with actionable strategies, equipping participants with tools to drive measurable success in leadership, sales, and customer engagement.

I am a luxury retail professional with over a decade of experience in the luxury automotive industry, with strong experience in the Asian markets, including Singapore, Hong Kong, China, Taiwan, South Korea, Indonesia, and India. I understand the cultural and commercial intricacies of these diverse markets, enabling me to support growth and go-to-market efforts in a pragmatic and hands-on way.

My career with prestigious brands such as Porsche, Jaguar, Audi, BMW, Ferrari, and McLaren has equipped me with the skills to drive sales excellence, marketing innovation, and digital business transformations. I focus on luxury management, emphasising customer-centric strategies, hyper-personalisation, and luxury experience management. My expertise extends to brand storytelling, UHNWI client engagement, retail excellence, innovation management, data-driven marketing, and strategic planning.

Outcome over output: As a practitioner, I combine market insights and real-world experience to achieve sustainable sales effectiveness. I am open to opportunities as a fractional director or consultant.

I have a proven track record in brand activation and customer engagement, successfully leading digital marketing initiatives that enhance retail performance. My background includes roles at both global headquarters and frontline markets, providing me with a comprehensive understanding of brand dynamics and retail operations. I am adept at data-driven decision-making, ensuring that strategies are both innovative and effective.

Having worked across 20+ countries in Asia, Europe, and the Middle East, I have a keen understanding of global market expansion and performance improvement. As a strategic leader, I have managed diverse teams of over 200 staff, achieving exceptional results in sales, service, and audit performance.

As a German national and Singapore PR, I offer a unique global perspective and fluency in both German and English.