Pontus Persson

Born in Sweden but moved to France as a child (multilingual). With a Bachelor degree from a French Business School and a double Master degree from an Australian university. Pontus has lived and worked in Europe, USA, Australia, Singapore, and now in the Middle East for over 8 years. Currently holding a role spanning the GCC countries and India.

A true client-centric retailer at heart, with a strong competitive edge in the eCommerce and Digital sphere. The perfect blend of Luxury retailing with an avant-garde approach.

Pontus has worked over 14 years in the Luxury Retail industry with Ralph Lauren and now Bvlgari, holding roles in Sales and Retail Management, Client Development and CRM, and eCommerce and Omnichannel. Today managing a team of almost 10 professionals.

Pontus also launched for Bvlgari the first-ever eCommerce businesses in the Middle East and the first-ever third-party digital platform in India.

Accomplished professional with over 14 years’ experience in the Luxury Retail industry with roles in Sales, Retail Management, Client Development, CRM, Client Experience, eCommerce & Omnichannel.

International work & life experience across Europe, USA, Australia, Southeast Asia, and with over 8 years’ experience in Middle East, Africa and India. A true citizen of the world fueled by learning from cultural diversity.

With an analytical, collaborative & inclusive mindset, I ground projects & challenges with the aim to make them realistic & achievable.

My professional belief lies in true customer centricity: the customer should be at the center of all decisions related to delivering products, services and experiences to create customer satisfaction, loyalty and advocacy (Forbes, 2022). And while customer journeys are becoming more automated, 75% of global consumers still want to interact with human counterparts (PWC, 2018).