Zouheir Guedri

Zouheir Guedri is the Founder and CEO of Data&Data, bringing over 25 years of expertise in big data, data management, and information systems. A recognized leader in data science, analytics, business intelligence, and data governance, he has a proven track record of helping organizations leverage data for strategic growth and operational excellence. His expertise spans data architecture, forensic analysis, business process optimization, and large-scale digital transformation.

Zouheir began his career as a Business Analyst at Invest in France Agency (IFA) in Los Angeles before joining Ernst & Young Audit in Paris in 2000, where he specialized in technology and security risk services. In 2003, he joined PwC France, where he spent a decade leading the firm’s Data Management practice, advising top-tier clients across industries on data-driven strategies and enterprise transformation.

With hands-on experience managing large teams and overseeing complex data projects, Zouheir has successfully delivered data strategies and implementation initiatives across diverse industries, including high-tech, energy, media, financial services, and consumer goods. His insights have been instrumental in shaping industry best practices, particularly in the luxury market, where he helps brands navigate challenges related to the grey market, secondary market, and brand protection through data intelligence.

Beyond his corporate work, Zouheir is a co-author and contributor to several books on counterfeit detection using data analytics. He is also a visiting professor at top universities in France, where he shares his expertise in data science and business intelligence with the next generation of professionals.