Zouheir Guedri
Founder and CEO, Data&Data
Bringing 25+ years of consulting experience, with the last decade focused on luxury brands' data intelligence.
Zouheir Guedri, Founder & CEO of Data&Data, has 25+ years of expertise in big data, analytics, and luxury market intelligence. Currently helping luxury brands tackle the grey market, build CPO strategies, and enhance market intelligence.
Zouheir Guedri is the Founder and CEO of Data&Data, bringing over 25 years of expertise in big data, data management, and information systems. A recognized leader in data science, analytics, business intelligence, and data governance, he has a proven track record of helping organizations leverage data for strategic growth and operational excellence. His expertise spans data architecture, forensic analysis, business process optimization, and large-scale digital transformation.
Zouheir began his career as a Business Analyst at Invest in France Agency (IFA) in Los Angeles before joining Ernst & Young Audit in Paris in 2000, where he specialized in technology and security risk services. In 2003, he joined PwC France, where he spent a decade leading the firm’s Data Management practice, advising top-tier clients across industries on data-driven strategies and enterprise transformation.
With hands-on experience managing large teams and overseeing complex data projects, Zouheir has successfully delivered data strategies and implementation initiatives across diverse industries, including high-tech, energy, media, financial services, and consumer goods. His insights have been instrumental in shaping industry best practices, particularly in the luxury market, where he helps brands navigate challenges related to the grey market, secondary market, and brand protection through data intelligence.
Beyond his corporate work, Zouheir is a co-author and contributor to several books on counterfeit detection using data analytics. He is also a visiting professor at top universities in France, where he shares his expertise in data science and business intelligence with the next generation of professionals.
Founder & CEOCurrent
Board memberCurrent
Director
Board member
Senior Consultant
ENSAI
Stanford University Stanford University
Lycée Chaptal
Fluently speaks 4 Languages: English, French, Italian, and guess the 4th one.
Zouheir is a visiting professor at some of France’s top universities, shaping the next generation of data professionals.
Before "big data" became a buzzword, Zouheir was already working on complex data architecture and governance at top firms.
- —LVMH Innovation Award 2021 (Data&AI) Viva Technology
- —La Maisons Des Startups by LVMH at Station F
- —Microsoft AI Factory at Station F
At Data&Data, we specialize in luxury grey market and secondary market intelligence. With deep expertise in big data and analytics, we help luxury brands navigate unauthorized distribution, resale trends, and pricing strategies. Our consulting services provide data-driven solutions to enhance market positioning and strategic decision-making.
Luxury Grey Market Intelligence
Comprehensive analysis to help brands track unauthorized distribution, pricing discrepancies, and grey market trends.
Pre-Owned & Secondary Luxury Market Intelligence
Insights on resale dynamics, pricing trends, and consumer behavior in the luxury second-hand market.
Strategic Partnerships & Consulting
Collaborating with brands and businesses to optimize data-driven decisions and market strategies.
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