Bottega Veneta names Matteo Caoduro global head of PR and community
The Kering-owned house pulls a Karla Otto veteran in-house as it tightens control of its brand narrative under creative director scrutiny.
Bottega Veneta has appointed Matteo Caoduro as its global head of PR and community, according to WWD. Caoduro joins from Karla Otto, the influential fashion and luxury communications agency, where he held a vice president role. He will report to Emilie Leblanc at the Kering-owned house.
The move fits a broader pattern among top fashion houses of bringing senior communications talent in-house rather than relying solely on external agencies, giving brands tighter control over messaging, influencer relationships and event strategy at a moment when social and community management increasingly shapes commercial outcomes. Bottega Veneta has spent recent years building a distinctive, quietly confident brand voice, and the hire signals continued investment in that positioning as competition for cultural relevance among top-tier leather goods houses intensifies.
For Kering, which has faced pressure across several of its labels, strengthening Bottega Veneta's communications leadership matters. The brand has been a relative bright spot within the group, and consistent storytelling around its product and runway moments supports that momentum. Watch for how Caoduro's community remit extends into digital and regional markets, particularly as luxury houses compete harder for engagement in Asia and among younger, digitally native clients.
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