Brunello Cucinelli opens a 2,800 square metre Paris flagship on Rue Saint-Honoré
The seven-floor store houses a bar, showrooms, private fitting rooms and the brand's Parisian offices.
Brunello Cucinelli has opened a new flagship store on Rue Saint-Honoré in Paris, a 2,800 square metre building spread across seven floors. The Italian house designed the space to resemble a private residence, using travertine marble, geometric Parisian floorboards, light oak, buttery velvet and copper details alongside French boiseries. The store also includes private rooms dedicated to fittings and bespoke consultations.
A column of glass and metal runs through the centre of the building, carrying soft light up through all seven floors. The store carries womenswear, menswear, childrenswear, accessories, home pieces and travel goods, alongside a bar, showrooms and the brand's Parisian offices. The flagship's 2,800 square metres let guests explore womenswear, menswear, childrenswear, accessories, home and travel pieces.
What the building holds beyond retail
Private rooms are set aside for fittings and bespoke consultations, and for what the house describes simply as a break from the city outside. The top floor houses Casa Cucinelli, a private space for lifestyle and cultural events. The top floor will feature Casa Cucinelli, an exclusive private space dedicated to lifestyle, culture and conversations.
Founder Brunello Cucinelli inaugurated the flagship on his 73rd birthday. He marked the occasion with a screening of his docudrama and a black-tie dinner in the city. On his birthday, the Italian designer inaugurated his new flagship, screened his docudrama and hosted a black-tie dinner.
Rue Saint-Honoré is among Paris's established luxury retail streets. The house has not disclosed the investment behind the store or its expected contribution to French sales. The new boutique establishes a dialogue between Italian luxury craftsmanship and Parisian spirit, elegance and aesthetic values.
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