DannijoPro names Pat Geraghty CEO after sales quadruple in two years

DannijoPro has tapped Pat Geraghty, the former president and chief executive officer of GuideWell and its Florida Blue subsidiary, as its chief executive. Jodie Snyder, who founded the NBA-licensed sports fashion brand in 2024 with her sister Danielle, says sales have quadrupled over the past two years.

The appointment is a sharp turn for Geraghty, who spent nearly 15 years running GuideWell and Florida Blue, and says annual revenue grew from $8 billion to $33 billion in that time. He framed the move as a gear shift rather than an exit. "I've done what I wanted to do in the healthcare space," he said.

The founders and their roles

The sisters came to sportswear through fashion. They founded the accessories label Dannijo in 2008, then expanded into sports with DannijoPro. Jodie Snyder said the pair have always leaned creative, so the business needed someone to take on the structural work.

Snyder runs marketing, sales and partnerships from Florida, while Danielle leads the design team in San Francisco. Geraghty, who is also based in Florida, will oversee operations and scaling. Customisation requests sent through direct messages accounted for roughly 30 percent of the brand's first-year business.

Sales figures and markets

Sales at Madison Square Garden rose 150 percent year over year, and the partnership with Revolve has gained traction. During the NBA semifinals the brand sold out of 800 satin bomber jackets priced at $395, and the company says sales fivefold during the Finals.

New York is the brand's strongest market, ahead of San Francisco and then Los Angeles. Miami is emerging as a further opportunity. DannijoPro concentrates on major NBA franchises including the Knicks, Warriors, Lakers, Celtics and 76ers.

Expansion is moving beyond basketball. A tennis presence through the Laver Cup and a Jacksonville Jaguars NFL licence put the company in three sports, and it is exploring emerging soccer, volleyball and flag football leagues, alongside international opportunities.

Geraghty is giving priority to domestic production in order to cut lead times. The company has manufacturing partnerships in Florida and New Hampshire, and is considering more West Coast facilities. It also produces in China, Vietnam and Peru.

As it adds partnerships, the company wants to keep what made it distinctive: signature hand-stitched designs and one-of-one pieces. That balance between scale and a crafts-led identity is the tension a former healthcare executive is now asked to manage.

Geraghty is direct about the ambition. "The notion that we could take this business and grow it into hundreds of millions of dollars of annual revenue is something we believe is very possible," he said. The brand has not disclosed its current revenue, only its growth.

He comes to the role with no stated fashion experience. His case, on his own telling, rests on the record of running an organisation whose revenue reached $33 billion, and on a decision that he was shifting gears rather than retiring.

The next test is whether momentum holds outside the NBA calendar. A Finals surge and a semifinals sellout are concentrated bursts, and sustaining sales across quieter stretches is the kind of problem the new chief executive was hired to solve.

Domestic manufacturing is the first operational bet. Florida and New Hampshire partners let the brand react to demand without waiting on overseas freight, and any West Coast facilities would be nearer Danielle Snyder's design team in San Francisco.

Geraghty described the healthcare chapter as complete. Although it was referred to as a retirement, he said, he knew he was only changing direction and wanted to do the next thing, which is now an NBA fashion label.

The company has given no timetable for the hundreds of millions of dollars Geraghty describes, and no figure for current revenue. Those are the numbers that would show how far the quadrupling has taken a brand founded only in 2024.

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Image: DannijoPro Courtesy of DannijoPro