Donatella Versace to launch a new fashion and beauty label with Revolve Group

Donatella Versace is launching a new fashion and beauty brand through a joint venture with Revolve Group, taking the role of chief creative officer on the still-unnamed venture. The brand's name and its first products, beginning in beauty, will be revealed in the coming months, with beauty items launching ahead of fashion, the pair said.

The venture will launch initially across the United States, Latin America, Asia-Pacific and the Middle East. It pairs Versace's creative direction, cultural influence and audience with Revolve's technology, consumer intelligence, operating platform and direct relationship with millions of consumers, according to the companies.

"I believe creativity should be fearless, inclusive and alive in the world," Versace said. "This partnership gives me the freedom to speak to that generation in a completely new and personal way, through beauty and fashion." She added that Revolve "understands something I believe deeply: culture comes from connection."

Michael Mente, Revolve Group's cofounder and co-chief executive officer, called Versace "one of the defining creative voices of our time" and said the partnership gives her vision "an entirely new platform and the freedom to build something from the ground up."

Cofounder and co-CEO Mike Karanikolas said the pair have an opportunity to "create something genuinely distinctive" by combining her creative authority with Revolve's technology, infrastructure and global reach.

Raissa Gerona, Revolve Group's president of brand and partnerships, said Versace has "an extraordinary instinct for what the next generation wants and an unmatched ability to connect fashion with culture." Revolve has said the ambition is to build a digital-first world people can participate in, not simply buy from.

What Revolve brings to the venture

Revolve Group was founded in 2003 and has traded publicly in New York since 2019. It sells through two segments: Revolve, and Fwrd, which carries a curated assortment of established and emerging luxury names alongside premium apparel, footwear, accessories and beauty.

Revolve Group reported $311.6 million in cash and equivalents heading into late 2026 and said it remains completely debt free, having posted double-digit net sales growth across both its primary banners for three consecutive quarters into the second quarter of the year.

The group has form building brands from scratch rather than only stocking them. Its owned media includes social franchises, podcasts and YouTube programming, plus IP events such as Revolve Golf and the Revolve Festival, alongside a joint venture with Cardi B and the launch of luxury label Revolve Los Angeles with Bella Hadid. Revolve's existing owned brands include Helsa and Camila Coelho.

Versace's role after the Prada sale

Versace spent 28 years building the house her brother Gianni founded in 1978, taking over after his death and becoming, alongside her creative work, a prominent supporter of LGBTQIA+ rights and young designers including Christopher Kane, Jonathan Anderson and Anthony Vaccarello.

She sold the family company to Michael Kors Holdings in 2018 for $2.1 billion, in a deal that later renamed the buyer Capri Holdings. Capri went on to own Versace alongside Michael Kors and Jimmy Choo, an arrangement we have catalogued in our guide to the luxury brands Capri Holdings owns.

Prada Group acquired Versace in April last year for an enterprise value of 1.25 billion euros, roughly 40 percent less than Capri had paid in 2018, a gap we set out in our piece on who owns Versace now, from family dynasty to Prada Group.

We have also mapped the acquisition into our guide to the brands behind Prada Group, where Versace stands as Prada's first major purchase in 25 years.

Versace was named chief brand ambassador of Versace in March last year, a title she holds separately from her new venture with Revolve. She has overseen the Versace Home line, fine jewellery, timepieces, fragrances, the brand's interior design arm and the Palazzo Versace hotels in Australia's Gold Coast, Dubai and Macao.

Few details of the new brand's look have surfaced beyond the beauty-first rollout, though the venture is expected to draw on the exuberant, sexuality-embracing aesthetic that made Versace's own design work at the house a global reference point across three decades.

In July, Gerona told trade press she saw opportunities for Revolve across beauty, apparel, wellness and consumer products, a remit this venture now begins to fill. The new brand joins a beauty market where we have tracked steady prestige demand, including Ulta Beauty's raised forecasts on firm prestige beauty demand.

What the venture is called, and how it prices against the luxury and premium beauty names Revolve already carries through Fwrd, remains undisclosed.

This briefing is published daily using an AI-powered system crafted by Worthbury's team and finely tuned to meet our editorial standards. While we continuously test and review the output, mistakes can sometimes happen. Tell us if you spot one.