Golden Goose names Giorgio Belloli chief consumer officer

Golden Goose has named Giorgio Belloli chief consumer officer, hiring the Burberry digital and innovation executive to run global market development, CRM, digital channels and omnichannel strategy. He succeeds Danilo Piarulli, who left the Italian sneaker brand earlier this year to become chief executive of Autry.

Belloli joins from Burberry, where he spent the past three years as chief digital, customer and innovation officer, arriving around the same time as the British house's creative director Daniel Lee.

Before that he worked a decade at Farfetch, the luxury e-commerce platform he joined in 2013, which Carla Paulino contrasted with the retail-era legacy systems she had to work around when building the Ounass marketplace, as she told us in our interview about luxury e-commerce in the Gulf.

At Farfetch he rose to chief commercial and sustainability officer while working alongside founder José Neves. His career stretches back more than 30 years and includes management roles at Kering-owned Alexander McQueen and at Hussein Chalayan, plus posts across Miu Miu, Prada and Helmut Lang at the Prada Group.

Chief executive Silvio Campara framed the hire as part of a push to shift Golden Goose from a global product brand into a cultural one, with emphasis on people and communities. He said Belloli would evolve the omnichannel strategy toward what he called omnipresence.

Campara also said Belloli would scale co-creation and make the stores more experiential for consumers. Belloli described joining as a chance to contribute to the brand's next phase of global growth, where product shifts into experiences and stores become collaborative spaces for self-expression.

Golden Goose is an Italian luxury label founded in 2000, best known for its high-end footwear and apparel. It operates 230 stores globally, with recently opened units in Athens, Rome and Istanbul, and this year opened its first Younique Café in Europe in Milan's Brera district.

That café carries a listening bar section. The brand also launched a seasonal concept called Frutteria Golden, inspired by the traditional Italian fruit market, which appeared first at Selfridges' Corner Shop in London before travelling to resort locations including Naples and Forte dei Marmi in Tuscany over the summer.

The growth behind the hire

The appointment lands on the back of strong trading. In the six months to June 30 Golden Goose grew revenues 15 percent to 380.4 million euros at constant currency, against 342.1 million euros a year earlier. Second-quarter sales rose 19 percent, supported by an accelerating direct-to-consumer channel and double-digit gains across all regions.

Ownership has also changed. In June the venture capital and private equity firm HSG completed its investment in Golden Goose and became its majority shareholder. Temasek, together with True Light Capital, the asset manager it wholly owns, came in as minority investors, while Permira stayed on as a strategic minority shareholder.

We covered the departure of Belloli's predecessor when it happened: Piarulli, a 13-year Golden Goose veteran, was hired as Autry's chief executive to turn that Italian sneaker brand into a global lifestyle name, with US and Asia expansion at the top of his agenda.

Burberry, the company Belloli leaves, is the last major British luxury house still independent, publicly traded in London with no family or conglomerate in control. Our look at its ownership noted that independence cuts both ways, allowing fast pivots but leaving no parent to cushion a downturn.

The house is famous for its trench coats and its tartan, and its current chief executive Joshua Schulman is running a reset refocused on outerwear and scarves. Belloli's exit removes one of the executives who worked alongside that turnaround, arriving at Burberry roughly when Daniel Lee took over design.

What Belloli inherits

Belloli takes on a consumer role at a brand that has been expanding its physical presence while pushing into new formats. The Athens, Rome and Istanbul openings, the Milan café and the seasonal Frutteria Golden concept all point to the experiential direction Campara wants the new chief consumer officer to scale.

The majority shareholding now held by HSG, with Temasek and True Light alongside, frames the backdrop of that work. A new owner and a new consumer chief arriving in the same year means the push toward a cultural brand starts with fresh capital and fresh leadership.

Belloli's own words set the target: bringing to scale a vision where product becomes experience and stores become spaces for self-expression. His Farfetch years, spent on a digital platform, and his Burberry role across customer, digital and innovation cover both the online and the physical sides of that brief.

Support the content you love — it’s free 🎉

Add Worthbury as a preferred source on Google. Our stories will be more likely to appear in Google’s Top Stories. It’s free and supports our team. Thank you!

Add as preferred source

You can remove us any time in Google’s source preferences.

This briefing is published daily using an AI-powered system crafted by Worthbury's team and finely tuned to meet our editorial standards. While we continuously test and review the output, mistakes can sometimes happen. Tell us if you spot one.

Images: Giorgio Belloli Courtesy of Golden Goose; Courtesy of Golden Goose