Russian strikes on Kyiv-area warehouses hit Puma and Intertop supply
Warehouse destruction near Kyiv threatens weeks-to-months of product shortages for Puma and its Ukrainian retail partner Intertop.
Russian strikes near Kyiv have destroyed warehouses used by Puma and by Intertop, the footwear and apparel retailer that operates as a key distribution partner in Ukraine, according to WWD. Intertop has warned customers of slightly longer delivery times, while Puma has said shortages of certain products could persist for weeks or, in some cases, months.
The disruption is a reminder that global sportswear and luxury supply chains still run through conflict zones, even three and a half years into the war. Warehouse losses of this kind ripple beyond the immediate market: safety stock earmarked for Ukraine can be hard to reroute quickly, and replacing damaged infrastructure in an active war zone is neither fast nor cheap. For brands with licensing or wholesale arrangements in the region, the incident underscores the operational risk premium of continuing to serve the Ukrainian market.
What to watch is whether Puma and other brands operating through local partners like Intertop adjust their logistics footprint, shifting more inventory to warehouses further from the front line or building redundancy into Eastern European distribution more broadly. Any prolonged shortage also risks ceding shelf space to competitors willing to absorb the added risk and cost of serving Ukrainian consumers.
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