Tresalis buys Vyrao in its first deal and names founder Chief Brand Officer

Tresalis, a newly established health and beauty platform, has acquired wellbeing fragrance brand Vyrao and taken majority ownership of it. Vyrao is a neuroscience-led fragrance label whose offering runs to perfumes and home fragrance. Founder Yasmin Sewell stays on, now carrying the title Chief Brand Officer alongside her role as founder.

The transition leaves Sewell and the brand's existing investors with minority positions. Those investors include Elevate Beauty, an early-stage venture capital platform, and Manzanita Capital, a beauty-focused private equity firm. Sewell continues to lead the brand's creative and strategic direction as founder, Chief Brand Officer and shareholder.

Rumours of a sale had circulated since the summer of 2026. Tresalis is an owner-operated platform created to buy and build consumer health, wellness and beauty brands that are led by science and efficacy. Its founding team is anchored by ATHOS, a Munich-based family office, and Dr. Fernando Tamez, a serial health and beauty entrepreneur.

Vyrao is the first deal Tresalis has done. "I created Vyrao with the sole purpose of elevating our mood and energy – the brand was always about our well-being with fragrance as the first medium," said Sewell. She called being first on the new platform exciting and felt it was in complete synergy with Vyrao's intention.

Why Tresalis bought it

"We are incredibly excited about the acquisition of Vyrao, a rare brand that sits at the intersection of luxury fragrance, emotional wellbeing and credible science with a truly distinctive identity and enormous potential to scale globally," said Tamez. He described the deal as the platform's first investment.

Tamez said Tresalis was created in partnership with ATHOS and is "focused on identifying exceptional brands with strong authenticity, differentiated intellectual property and significant international potential." The platform's stated purpose is to acquire and grow consumer-facing brands led by science and efficacy.

Sewell framed the move as the next stage of a journey rather than an exit. She said the brand had always been about wellbeing, with fragrance as the first medium, and described working alongside the new partners as "very kismet." The acquisition leaves her creative and strategic control intact.

What the investors said

Cori Aleadri, founding partner of Elevate Beauty, said Vyrao "has always stood apart as a pioneer in the beauty category." She called the partnership the right next step for the brand to expand and achieve its full potential, adding that the firm saw "tremendous opportunity ahead."

Aleadri described Sewell's creative leadership and Vyrao's distinctive identity, taken together, as "a powerful foundation for growth". She said Elevate Beauty was genuinely excited to remain part of the brand's next chapter, so the early-stage backer is staying in the shareholder group.

Both existing investors are staying in rather than cashing out, which matters for a brand still scaling. Sewell also retains a stake and keeps her hands on creative direction, so the founder's control of the label's identity and positioning continues even as majority ownership changes hands.

Vyrao is where several of beauty's most active currents meet: fragrance, mood science and the wellbeing economy. Its positioning as neuroscience-led rather than merely perfume gives it a differentiated story to take to a global market, a point Tamez returned to in describing the brand's distinctive identity.

An owner-operated platform with a family office anchor in ATHOS is a different kind of buyer from a conventional fund, and the retention of the founder and existing investors suggests continuity rather than a clean break in how Vyrao is run.

Manzanita Capital and Elevate Beauty both remain on the minority side of the table while Tresalis takes control. Elevate Beauty backed Vyrao at an early stage, and its continued presence keeps familiar names among the brand's shareholders through the change of majority owner.

Sewell's language about energy and mood previews how the brand is likely to be positioned under its new owners. The wellbeing claim is not decorative; Vyrao has built its identity around neuroscience and emotional response, which is the territory Tresalis was created to invest in.

No purchase price or valuation was disclosed, and Tresalis has not set out what it intends to change operationally. What is public is the structure: majority control to the platform, minority stakes to the founder and both existing investors, and the founder staying in an executive role.

The first investment a new platform makes tends to define the type of asset it will pursue, and Vyrao sets a clear marker. A neuroscience-led wellbeing fragrance brand with a retained founder tells the market Tresalis is hunting for authentic, differentiated labels with intellectual property to scale.

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Image: Tresalis