Chanel posts double-digit growth as it retains top spot in brand rankings

Chanel's comparable revenue rose by double digits in the first half of the year, according to a Bloomberg report the company declined to confirm or deny. The growth has been attributed in part to what commentators have dubbed 'Blazymania', a reference to creative director Matthieu Blazy's early impact on the house since his appointment, alongside continued strength in the brand's core handbag and beauty categories.

The momentum lines up with separate data from Lyst, whose Q2 hottest brands index has Chanel retaining the number one position it has held for several quarters. Lyst attributed renewed interest to the Coco Beach and Métiers d'Art 2026 collections, with sunglasses a particular driver of search and purchase activity. Miu Miu climbed to second place, helped by demand for crochet bags and its New Balance collaboration with tennis player Coco Gauff, while Massimo Dutti, Celine and the relaunched Phoebe Philo label all posted notable gains.

The dual signal matters because Chanel, unlike most of its closest rivals, does not report detailed quarterly numbers and rarely comments on performance. Independent confirmation of strong demand, paired with hard search and purchase data from Lyst, offers one of the clearer pictures yet that the house is bucking the broader slowdown in hard luxury and leather goods spending that has weighed on LVMH, Kering and others. It also raises the stakes for Blazy's first full ready-to-wear seasons, given how directly the market appears to be crediting him with the uplift. Watch whether Chanel's momentum persists once the initial excitement around the creative transition settles, and whether rivals respond with their own creative reshuffles.

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