Ferrari to unveil two new models before year end
The Italian marque is pressing ahead with new launches and biofuel testing as it navigates the shift away from pure combustion.
Ferrari's chief executive has confirmed the company will unveil two new models before the end of the year, according to Robb Report. The carmaker did not detail the models, but the disclosure signals Ferrari intends to keep up its pace of frequent, limited launches, a cadence that has underpinned its pricing power and order backlogs even as the wider luxury car market cools.
More notable is the confirmation that Ferrari has begun testing biofuels. Ferrari has been vocal about its intention to keep internal combustion engines in its range well beyond the point most volume carmakers plan to phase them out, betting that its wealthy clientele values the sound and character of a V12 or V8 over strict electrification. Biofuel offers a route to lower the carbon footprint of those engines without abandoning them, and testing suggests Ferrari sees this as a viable bridge as European emissions rules tighten through the decade.
The strategic logic is straightforward: Ferrari's brand equity rests heavily on engineering distinctiveness, and combustion engines remain part of that story for its most devoted collectors. By investing in biofuel rather than rushing an all-electric line-up, Ferrari is signalling confidence that regulators and customers will tolerate a slower, hybrid-led transition, provided the company can show credible decarbonisation progress. It also gives Ferrari optionality: it can continue selling high-margin combustion and hybrid models while its fully electric model, still expected in the coming period, is refined.
What to watch is whether biofuel testing translates into a production commitment or remains a hedging exercise, and how the two new models due this year are positioned within Ferrari's range, whether as replacements, new segments, or special series aimed at its most loyal collectors.
Support the content you love — it’s free 🎉
Add Worthbury as a preferred source on Google. Our stories will be more likely to appear in Google’s Top Stories. It’s free and supports our team. Thank you!
Add as preferred sourceYou can remove us any time in Google’s source preferences.
Thank you — you’re all set 🎉
Worthbury is now one of your preferred sources, so our briefings are more likely to appear in Google’s Top Stories.
This briefing is published daily using an AI-powered system crafted by Worthbury's team and finely tuned to meet our editorial standards. While we continuously test and review the output, mistakes can sometimes happen. Tell us if you spot one.