Mazarine hires ex-Vestiaire Collective executive Marie Tobaly to back global expansion

Mazarine has appointed Marie Tobaly, formerly global communications head at Vestiaire Collective, into a newly created chief of staff role, WWD reported. The position is described as a broad advisory brief, and Tobaly will also sit on Mazarine's strategic committee, giving her direct input into the group's expansion planning.

The hire signals Mazarine's ambition to scale beyond its traditional base in luxury communications and events. Bringing in an executive with resale and digital marketplace experience from Vestiaire Collective suggests the group wants perspective from outside classic luxury house communications, potentially reflecting how secondhand, circularity and digital-first brand building have become relevant considerations even for agencies serving heritage maisons.

For Mazarine, the move fits a pattern among luxury-adjacent services firms of recruiting senior operators from disruptive digital businesses to sharpen strategy as clients demand more sophisticated, tech-literate counsel. What to watch is whether Tobaly's appointment precedes concrete moves into new geographies or service lines for Mazarine, and how quickly the group communicates specifics of its global expansion plan.

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