Randa Group buys DTC shirt brand Untuckit

Randa Group has acquired Untuckit, the direct-to-consumer apparel brand known for shirts designed to be worn untucked. The deal gives Untuckit access to capital, global sourcing infrastructure and what Randa describes as market-leading retail relationships, positioning the brand for its next stage of growth. The acquisition was reported on 3 September 2026.

Untuckit built its business on solving a specific fit problem: shirts cut with a shorter length so they sit correctly when left untucked. The brand grew from an online-only retailer into a company with its own bricks-and-mortar stores, part of a wider shift among DTC apparel labels toward physical retail as a complement to ecommerce.

Randa Group operates across menswear, supplying sourcing, manufacturing and distribution capabilities to a portfolio of apparel brands. Folding Untuckit into that structure gives the brand a route to scale that independent DTC companies often struggle to fund on their own, particularly as customer acquisition costs online continue to rise. Randa's global sourcing network spans manufacturing relationships built up over years of supplying menswear brands, and its retail relationships extend into department stores and chains that stock its portfolio labels alongside Untuckit's own shops.

Terms of the acquisition were not disclosed. What happens next will show in how quickly Untuckit expands its retail footprint and whether Randa's sourcing network changes its pricing or product range. The deal adds to a pattern of established apparel manufacturers acquiring digitally native brands to fold them into existing sourcing and retail infrastructure.

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